Wednesday, July 11, 2012

Hungry Jacks

This is the famous fast food chain in Australia. It looks exactly like burger king in Singapore, be it the packaging or the food. So I actually think that they are under the same brand although the name is different.

I then googled online and found out the history behind it. Here are the phase taken from Wikipedia.

"When Burger King moved to expand its operations into Australia, it found that its business name was already trademarked by a takeaway food shop in Adelaide.[1] As a result, Burger King provided the Australian franchisee, Jack Cowin, with a list of possible alternative names derived from pre-existing trademarks already registered by Burger King and its then corporate parent Pillsbury that could be used to name the Australian restaurants. Cowin selected the "Hungry Jack" brand name, one of Pillsbury's US pancake mixture products, and slightly changed the name to a possessive form by adding an apostrophe 's' forming the new name Hungry Jack's"

Not much different in the taste as Hungry Jack's is the same as burger king. It is also one of the cheapest and easiest food that you can find in whole Australia.



Website: http://www.hungryjacks.com.au/

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